As an Agile PM or PO, you wear many hats and fill all the gaps while also setting the course. Turning user feedback, product KPIs, and telemetry into intelligent updates to backlogs and roadmaps should be a more straightforward experience.
We're working on that, right now.
Our job as product managers is to create value for our customers and our business. We're in the business of formulating educated hypotheses, testing them, and then adapting based on what we learn.
Often, we create roadmaps of features over time that looks something like what's pictured below.
We're on our own to connect the delivery of these features to strategic business objectives. Then, create some other mechanism to clearly communicate the value we intend to create. And finally, continuously monitor leading indicators so we can quickly adapt our plans.
Merely is on a mission to simplify this process.
Rather than mapping features, we're going to map outcomes. We call them "Targets."
Targets having leading indicators. Like, how many new users signed up. We call these "Predictors." They could come from a number of different systems.
When we release a new feature or marketing campaign, we are running an "Experiment" that should move our predictors.
When they don't, it's time to change the plan.
We are an early-stage startup creating tools to enable radical agility for product managers and product teams. We'd love to hear from you.
Get in Touch!